Reinvigorate with Flakes, the mens haircare brand dedicated to tackling dandruff and encouraging men to take care of their hair. 

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For our "Fight the Frost" campaign we focused on the biggest issue seen within the mens beauty space and embrace the rugged good looks with scenes of the frosty outdoors, stripping bare the often over stimulating beauty space for men.

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Flakes is simple, aesthetic and true to it's claims so we brought the transparency in.